#9: The Hidden Gems You've Yet To Discover From Your Website Analytics (Video)
Published on 29 July 2010 under
Analytics
What’s the first thing you do when you get to your office in the morning? Make a cup of coffee? Check your emails? Read the news? Well you’re about to get a new way to start the day.
To be effective online you need to fully understand how your website is performing for you every day. Your website is your office online, you need people to pass through it every day, talk to you and then keep coming back to use your services.
You can track exactly what is going on with your website every day through your website analytics. From tomorrow, reviewing your website analytics will be the first thing you do every day. It’s that important. You need to become obsessed with with your analytics, which you will do after I show you some of the most valuable insights that you’ll discover about your own site that you never knew before, insights which will make you realise how you are losing traffic, leads and money through your website.
After this tutorial, and based on what you will discover, you’ll also be able to go away and make changes to your website for which you’ll enjoy the benefits of straight away. That’s why your analytics are so important.
In previous tutorials I’ve talked about the fact that optimising your website is about making lots of small changes to your pages, which, when combined have a profound effect.
What are website analytics?
Starting right at the beginning here, website analytics is information about all aspect of the traffic to your website. The analytics data is presented to you in a meaningful format so that you can discover information about....
- How many people are visiting your website
- How many of those visit it more than once
- How many people find your website through the search engines
- The keywords people entered into the search engines to find your website
- Your most and least popular pages on your website
- Benchmarking data
And a huge amount more.
If you already have analytics installed on your website and you know how to access them then great. If you don’t know how to access them then ask your web programmer NOW.
If you don’t already have analytics installed then someone has done a very bad job for you, because installing and running analytics is FREE.
Google Analytics
The most popular analytics application by far these days is Google Analytics. It’s totally free, easy to install and easy to use. The only problem with it is that there is just so much information that it gives you about your website that you will go mad in the end. You have been warned!
If you don’t have Google Analytics installed then use the following link to set up your account there and follow the instructions for getting it installed on your website:
http://www.google.com/analytics
For the remainder of this tutorial and in the video I will be focusing on Google Analytics as that is what most people are currently using.
What you’re about to discover
At first Google Analytics can appear a little daunting with such a wealth of information available to you.
I’m not going to go on about unique visitors, page views, etc. All that is obvious information which you can see as soon as you log in. So in the following video I’m going to show you how you can dig into Google Analytics a little deeper to discover some real gems, some of the most insightful data about your website that very few people ever seem to talk about.
What you are about to discover will seriously open your eyes.
Welcome to your new world!
Watch the video below to continue this tutorial. Grab a coffee though...it’s 32 minutes long.
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