Online Property Lab Tutorials

Lab Results

#12: Google Webmaster Tools - What Google Knows About Your Website - Part 1

24 Aug 2010

Webmaster Tools is the platform that Google provides for both parties to share information about a website. You can tell Google about all of the pages on your website, how you want it to be indexed and which country you are specifically targeting. In return, Google will share with you quite a lot of information about your website.

#11: Why You Need To Ask Your Visitors For Their Email Addresses

18 Aug 2010

Email marketing is one of my most favourite topics. I’ve been involved in email marketing for the past five years and have tested practically everything there is to test about it. It still amazes me, though, how many estate agents don’t really understand the true benefit of email marketing and the constant need to capture the email addresses of visitors to their websites. Marketing to an email list is not about spamming people with a load of properties for sale every week.

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#10: Website Review #1: Large Real Estate Company With Big Online Problems

09 Aug 2010

This is the first in a series of video website reviews. In this example I look at the website belonging to a chain of estate agents. They are making some truly awful mistakes with their website.

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#9: The Hidden Gems You've Yet To Discover From Your Website Analytics (Video)

29 Jul 2010

Your web analytics tell you everything you need to know about the traffic to your website. But there are some pieces of information in your analytics that can help you to improve your website today.

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#8: The Science Behind Turning Website Visitors Into Property Enquiries

18 Jul 2010

Although not every visitor to your website will happily hand over their email address or phone number, having the the proper systems in place to grab as many contact details of your visitors as possible is truly at the heart of online marketing. I show you how to maximise this important aspect of your online marketing.

#7: Top 8 Ways Estate Agents Can Build Trust Online

17 Jul 2010

You may have the best looking site with some excellent properties but that doesn’t mean that you’ll automatically get the enquiry. There are many factors that come into play when someone decides whether or not to interact with your website and contact you through it. But today we’re going to focus on one of those which is trust...and it’s a big one.

#6: Universal Search - The Alternative Way Into Google's Search Results

16 Jul 2010

You may or may not have come across the term “universal search” but you need to understand how this impacts on you as an estate agent online. It’s not going away and the search engines, particularly Google, have been increasingly featuring universal search in the search results pages. Read about what universal search really means to estate agents.

#5: Understanding Links And Why You Need Them So Badly

16 Jul 2010

As part of the “basics” getting started tutorials, you will have come across various references to “links”. We’ve already covered the importance of great content on your website and the need for on-page optimisation. Now I’m going to explain what all this linking business is about and why it is so hugely important for achieving huge great, long-term search engine rankings and traffic.

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#4: Beginners Guide To On-Page Optimisation And Why It's So Important (Video)

13 Jul 2010

Understanding the basics of optimising the pages of your website is essential for an effective long term online campaign and to make the most of the FREE traffic from search engines such as Google.

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#3: Online Marketing For Real Estate Agents - The Basics Part 2

08 Jul 2010

In this second part of looking at the basics of online marketing I talk cover some of the main aspects relating to link building, costs, hosting, content and outsourcing. These are subject which can cost you money so you need to understand them very well.

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#2: Online Marketing For Real Estate Agents - The Basics Part 1 (Video)

08 Jul 2010

Before I get into more of the advanced tutorials, if you are new to online marketing then the next couple of tutorials will cover some of the basics that you really need to know and understand. Get these under your belt first to understand the basic concpets of what online marketing is really all about.

#1: Why Every Estate Agent Must Do More Online

20 Jun 2010

It's a well known fact that estate agents that have an active and established online presence can generate significant numbers of leads compared to their competitors. But why is this the case and why should you be doing the same?