Fresh From The Lab

• #12: Google Webmaster Tools - What Google Knows About Your Website - Part 1
  24 Aug 2010
  Webmaster Tools is the platform that Google provides for both parties to share information about a website. You can tell Google about all of the pages on your website, how you want it to be indexed and which country you are specifically targeting. In return, Google will share with you quite a lot of information about your website.
  Read more...






• #11: Why You Need To Ask Your Visitors For Their Email Addresses
  18 Aug 2010
  Email marketing is one of my most favourite topics. I’ve been involved in email marketing for the past five years and have tested practically everything there is to test about it. It still amazes me, though, how many estate agents don’t really understand the true benefit of email marketing and the constant need to capture the email addresses of visitors to their websites. Marketing to an email list is not about spamming people with a load of properties for sale every week.
  Read more...






• #10: Website Review #1: Large Real Estate Company With Big Online Problems
  09 Aug 2010
  This is the first in a series of video website reviews. In this example I look at the website belonging to a chain of estate agents. They are making some truly awful mistakes with their website.
  Read more...






• #9: The Hidden Gems You've Yet To Discover From Your Website Analytics (Video)
  29 Jul 2010
  Your web analytics tell you everything you need to know about the traffic to your website. But there are some pieces of information in your analytics that can help you to improve your website today.
  Read more...






• #8: The Science Behind Turning Website Visitors Into Property Enquiries
  18 Jul 2010
  Although not every visitor to your website will happily hand over their email address or phone number, having the the proper systems in place to grab as many contact details of your visitors as possible is truly at the heart of online marketing. I show you how to maximise this important aspect of your online marketing.
  Read more...






• #7: Top 8 Ways Estate Agents Can Build Trust Online
  17 Jul 2010
  You may have the best looking site with some excellent properties but that doesn’t mean that you’ll automatically get the enquiry. There are many factors that come into play when someone decides whether or not to interact with your website and contact you through it. But today we’re going to focus on one of those which is trust...and it’s a big one.
  Read more...





• More tutorials...