Ranking for company name

So You Rank For Your Company Name? So What?

Posted by Justin on 24 August 2010

TweetI was talking to a restaurant owner friend this morning who was telling me how chuffed he was that his restaurant was ranking at number 1 in Google for his business name followed by the location...and it wasn't his own site, it was a business directory website.

He was so excited that I didn't really have the heart to tell him that that's about as useful as a bra on a fish.

I mean, at least be number 1 with YOUR own website. And secondly, unless you have a very recognisable brand, what is the point of ranking for your company name? It's a wasted SEO opportunity. Simply adding your company name to your footer normally does the trick, as your company name won't be that competitive in the search results.

For my friend's restaurant, he really wants to be ranking for "tapas in Sabinillas", which is his local area. That would really help him out.

Just doing a quick scan on Google you can see loads of real estate websites where they haven't put much thought into ranking for anthing apart from their name. See this example here, I've highlighted their home page title tag in red:

Website ranking for company name

So if you rank for your company name it's probably best if you don't shout about...it's not that great.